George Minakakis authored the book “Last Retailer Standing- Relevant Leadership Relevant Brand”.
As an international retail executive he has led organizations in the USA, Canada, Hong Kong and China. His experience includes turn around situations, international start ups and leading organic growth with international retail brands. As a Chief Executive and General Manager he has been responsible for multiple retail brands during his career.
The Last Retailer Standing provides 21 principals to guide retailers at any stage of their business evolution, to help them define the next critical steps to meet head on the challenges of this dynamic business category.
Acheiving brand longevity can not be realized when long term goals are fighting short term results. Performance driven retailers understand that the discipline required to safeguard their organization’s brand longevity stems from creating a culture with sustainable values and embrace inovation to lead with consumer trends versus chasing them.